SENIOR DIGITAL MARKETING SPECIALIST BASED IN MANCHESTER, UK

Bringing Businesses Closer to Their Ideal Customers.

Pay per click (PPC) , Social Media Marketing, Google Analytics 4, Data Analysis & Reporting, Marketing Automation, Lead Generation

About Me​

8+ years of digital marketing experience in the Fintech, employment law, HR, accountancy and travel management, delivering measureable results through data-driven digital marketing strategies.

Highly skilled at operating the marketing technology stack, as well as, data analysis and reporting, pay per click (PPC) and paid social campaign management.

Close-up of hand writing in notebook using a blue pen, focus on creativity.

What I do? And, do well!

I have spent over £10m+ in advertising spend on Google and Microsoft ads (formaly Bing ads). 

I’ve consistently delivered exceptional results in PPC campaign management. My expertise in strategic keyword research, campaign optimisation, and precise bid management has enabled me to achieve outstanding returns on the advertising budgets. I’ve successfully maximised budgets across various platforms, ensuring optimal visibility and conversion rates, while maintaining a reasonable CPA (Cost Per Acquisition).

My proven track record in social media management has helped numerous brands significantly enhance their online presence. I’ve crafted and implemented engaging content strategies across multiple platforms such as Meta (Formaly Facebook Ad) and LinkedIn Ads, resulting in substantial follower growth, increased engagement rates and effectively generated leads. My approach has successfully fostered brand loyalty and driven meaningful interactions with target audiences.

I’ve excelled in transforming complex data into actionable insights for businesses, I have worked with. My comprehensive analytical skills have uncovered valuable trends and opportunities, directly informing successful marketing strategies. The clear, concise reports I’ve produced have enabled businesses to make data-driven decisions, leading to measurable improvements in performance and ROI.

I’ve successfully implemented sophisticated marketing automation solutions for various clients, streamlining their marketing processes and enhancing efficiency. My expertise in setting up automated workflows has resulted in more effective lead nurturing, personalised customer experiences, and significant time savings. These automated systems have demonstrably improved conversion rates and customer retention for my clients.

Businesses I have worked with:

Feedback from colleagues

A driving force behind measurable growth and efficiency. His collaborative approach, paired with an eye for detail, has consistently delivered campaigns that meet and exceed business goals.

James Dillon, Performance Marketing Specialist

A skilled leader who combines technical expertise with a supportive mentoring approach. The improvements in paid search under his guidance have left a lasting impact on both the business and my career.

Jacob Bassnett, Paid Search Manager at BPP

A natural problem-solver with a strong technical mind for performance marketing. Stakeholder alignment and strategic clarity are just a few of the strengths that make him a true asset to any team.

Riyad Finch, Campaign Planner at Interactive Investor

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