Google to introduce more features for responsive search ads (RSA’s)

Google continues to introduce new features for its responsive search ads (RSA). Responsive search ads dynamically serve a combination of headlines and descriptions and add new features. This new ad format offers more real estate in SERP’s and dynamically combines an advertiser’s headlines and descriptions.

So What’s new. This week, Google said it will be rolling out four reporting and feedback tools for RSAs.

  • In the coming months, you’ll start to see suggested headlines and descriptions when creating new responsive search ads. This will roll out in English to start, with other languages following.
  • In another effort make it easier to create RSAs in the interface, Google will start importing headlines and descriptions from existing text ads in the same ad group.
  • The ad strength dial updates in real-time. Be prepared to add a well beyond the minimum headlines and descriptions. This will help your score to approach “Good” status. It’s ideal to add at least eight headlines and four descriptions.
  • You’ll be also able to see ad strength updates in the Status column in the UI. This will help you identify if your ads are disapproved or if you’re losing impressions.

RSAs will also be available in ten additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish.

As more features become visible for these ad types, it has become more clear that RSAs are here to stay. Microsoft Bing ads usually follow along with Google ads. Therefore, it won’t be much surprising to see Bing ads introduce similar ad types. Also, similar to the expanded text ads, early adopters often see the best results over time by getting more experimentation under their belts.

 Since the implementation of RSAs, we have noticed an increase in CTR (Click through rate) for these ads. Have you implemented RSAs? What’s your experience with these ads? Let us know your thoughts in the comments section below.

Leave a comment