Google has announced the option to choose pay per conversion as your bidding strategy for its display ads. Advertisers will be charged according to conversions from the ad rather than for ad clicks and impressions. What’s in it for advertisers Pay per conversion bidding for Google display ads is similar to the target CPA (Cost … Read more
Google continues to introduce new features for its responsive search ads (RSA). Responsive search ads dynamically serve a combination of headlines and descriptions and add new features. This new ad format offers more real estate in SERP’s and dynamically combines an advertiser’s headlines and descriptions. So What’s new. This week, Google said it will be rolling … Read more
Most small businesses usually can’t afford expensive marketing budgets which most bigger companies take for granted. Therefore, small business owners must be creative, determined, consistent and compelling when it comes promoting their business online. Here we list 7 effective ways you can use to market your small business online for free. Using these useful marketing … Read more
There has been a lot of speculation around Google’s new mobile-first index. There are over 50% of Google searches now made on mobile devices and up until now, Google has been using the desktop version of your website as the main source to rank your site in search results. At first, Google could not watch … Read more
Having the relevant SEO plugins in place for your WordPress website can play a very critical role in the success of your website. Add these plugins to your WordPress website in order to improve your website ranking in the SERP’s. Here is the list of 7 Free plugins: 1. YOAST SEO This is an amazing … Read more
If you are beginning to optimise your website for SEO (search engine optimisation) purposes, then this article will provide you with the 7 most basic but important components that you must consider. This article is aimed at beginners who are just starting out with SEO. It’s really important to conduct an intensive keyword research before writing a … Read more