If you are beginning to optimise your website for SEO (search engine optimisation) purposes, then this article will provide you with the 7 most basic but important components that you must consider. This article is aimed at beginners who are just starting out with SEO.
It’s really important to conduct an intensive keyword research before writing a tonne of content. You can use Google Keyword Planner tool in order to conduct your research. However, I would highly recommend using Ubersuggest.io suggested by Neil Patel to find out similar keyword variations for your targeted keywords. Ubersuggest uses Google suggest and Google keyword planner tool to retrieve keywords data.
Once you have carefully selected keywords you want to rank for in SERP’s (search engine result pages), it’s really important to ask yourself below questions before optimising your website for SEO.
-What does your website stand for?
-What purpose does your website serve? (what benefit/value will it provide to incoming visitors?)
-What is it that you are trying to achieve from your website?
A structured approach towards your website SEO can make it easier for you to implement & evaluate your website performance & considering 7 factors can reasonably improve your website’s ranking:
1. Your website should be focused on a primary main area or topic
It can include other stuff too. However, selecting one primary area that is most relevant and essential to your message. Therefore, it’s always a good practice to conduct in-depth keyword research on your topic before starting out.
2. Don’t stuff your web pages with keywords but mention them where they matter most
Focus on only one topic on each of your web pages and use relevant keywords in description, tagline, keywords, blog categories, page titles & page content.
If you are using WordPress then it is highly recommended that you use either of the plugins below:
3. Internal linking of pages on your website
Generally speaking, a lot of content management systems (CMS) automatically do this job for you, however, in case yours doesn’t then you’ll structure your most important pages and link them directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords
Use a URL structure that includes text, and make sure you include keywords in your URLs.
Therefore, instead of using a webpage’s URL to be this:
http://examplewebsite.com/?p=36Instead, it should look more like this:
Instead, it should look more like this:
Note: You can change this setting in WordPress by hovering over settings and then select “Permalinks”.
5. Audit your website for anything that reduces your website speed.
As we move towards more & more portable devices such as smartphones and tablets on mobile networks, page load times have become an important part of user experience. Therefore, get rid of any non-essential content that may affect your website page load speed.
These may including music players, large images, flash graphics & unnecessary plugins.
Read this post for FREE WordPress plugins that you can use to optimise content on your website.
6. Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. beauty-tips.jpg instead of e1054.jpg).
7. Build links to other trustworthy websites with relevant content & Have other websites link to you
You can do this by including a blogroll, link list, or resources page on your website. Also, Sites with dynamic content often rank higher than those with static content. That’s why blogs & directories like (Wikipedia, Yelp) do so well on search engines. These websites are constantly updated with new content.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic. Also, it is important to consider that inbound links are essential to your ranking.
You can use a free online tool to analyse your website for SEO such as Website Grader.
Is your website optimised for search engines? You can share your thoughts/questions in the comments section below-